The initiative
It’s Time for Action: Introducing Global Green Innovation Day
Sustainability and innovation have become buzzwords in every industry, yet the shift from conversation to concrete action remains frustratingly slow. The urgency of our global challenges—climate change, biodiversity loss, and plastic pollution—demands more than awareness; it demands collaboration, creativity, and decisive action.
This is why we are thrilled to introduce Global Green Action Day – Collaborate. Innovate. Act – Together for the Planet. –, a bold initiative that unites changemakers from across sectors to co-create solutions for a sustainable, future-proof planet.
Why Global Green Innovation Day?
Our drive
Despite progress in sustainability, only 10% of the climate technologies needed to achieve net-zero have been deployed. Biodiversity is declining at an alarming rate, and plastic pollution continues to permeate ecosystems worldwide, posing significant threats to our planet’s health and future. Businesses, governments, and civil society must step up, doing more and doing better to overcome these pressing challenges and create a sustainable future for all. That’s where our initiative, Why Global Green Innovation Day comes in.
Taking place Spring 2025, and with online and on-site events on June 5, 2025, during the United Nations’ World Environment Day, Global Green Action Day is not just an event—it’s a movement. Together, we’ll equip organisations and individuals with the tools, knowledge, and community they need to turn bold ideas into impactful action.
Confirmed Partners
Initiators
The team behind starting the Green Action Day
Fernanda Torre
Next Agents
Sustainability-driven Innovation
CEO at Next Agents, Operations Director at Boards Impact Forum – the nordic chapter for the Climate Governance Initiative from WEF – Affiliated with the Stockholm School of Economics and Stockholm School of Entrepreneurship.
Evelina Lundqvist
The good tribe
Sustainable and circular business development and upskilling
CEO at The Good Tribe, MBA in Business Ethics and Corporate Responsibility, Partner at Circulise, Spokesperson at #circularmonday, Certified TRUE Advisor
Amir Elion
Think big leaders
AI Adoption and Strategy Advisor
CEO at Think Big Leaders, previously Amazon Web Services Innovation program leader in the Nordics.
Mission and Vision
Our mission is clear: to empower participants to contribute meaningfully to a sustainable future while advancing the United Nations’ Sustainable Development Goals (SDGs).
Ending plastic waste aligns with several of the United Nations Sustainable Development Goals (SDGs), particularly those addressing environmental sustainability, resource management, and health. The most relevant SDGs include:
Goal 3: Good Health and Well-Being
Seeks to reduce the health risks associated with microplastics and toxic chemicals leaching into the environment.
Goal 9: Industry, Innovation, and Infrastructure
Supports innovation in materials, waste management systems, and sustainable industrial practices to minimise plastic waste.
Goal 12: Responsible Consumption and Production
Encourages sustainable resource use, reducing waste generation, and promoting recycling and circular economy principles
Goal 13: Climate Action
Addresses the contribution of plastic production and waste management to greenhouse gas emissions, promoting strategies that reduce the climate impact of plastics.
Goal 14: Life Below Water
Directly focuses on reducing marine pollution, including plastics, to protect oceans and marine ecosystems.
Goal 15: Life on Land
Emphasises the need to prevent plastic pollution from damaging terrestrial ecosystems and biodiversity.
Goal 17: Partnerships for the Goals
Highlights the importance of global collaboration among governments, businesses, NGOs, and individuals to effectively combat plastic pollution.
Recommended Reading
UNEP (United Nations Environment Programme), From Pollution to Solution: A Global Assessment of Marine Litter and Plastic Pollution, 2021
Plastics Europe, Plastics – the Facts 2022, which reports global plastic production figures.
National Geographic, Microplastics Found in Deepest Ocean Trenches, 2023
The Guardian, Microplastics Found in Human Blood for the First Time, 2022
WWF Plastics
UNEP (United Nations Environment Programme), Marine Plastic Debris and Microplastics – Global Lessons and Research to Inspire Action and Guide Policy Change, 2016
Ellen MacArthur Foundation and World Economic Forum, The New Plastics Economy: Rethinking the Future of Plastics, 2016
Intergovernmental Negotiating Committee on Plastic Pollution
let’s make change happen
Join the Global Green Action Day, get in touch!
As a participant join the learning journey, as a partner share your challenge!
Let’s do this! Send us a message!
We want to hear your thoughts and ideas! Let’s make this happen! Reach out to us by e-mail or book a time directly here.
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